mark is any sign which can distinguish the goods and services
of one trader from those of another. Such a sign can include,
for example, words, logos, pictures, colour, shape or a combination
To be registrable a new trade mark for goods
and/or services must: not be similar or identical to any earlier
marks for the same or similar goods or services; be distinctive
for the goods and/or services of its proprietor; and not be
descriptive; not deceptive, or contrary to law or morality.
Ownership of a registered trade mark creates
the right to prevent others from making unlicensed use of
the registered mark.
A trade mark can be registered: in the UK, in
individual foreign countries, in the European Community (single
registration valid in all members of the European Union) and
as an International Mark under the Madrid System (single application
designating any of many countries).